Monday, May 30, 2011

An interesting article I came across in the Sun Sentinel recently, discusses a unique pricing structure that could impact how new construction luxury condo sales are handled in the future. Miami Developer Jorge Perez of the Related Group is seeking a new pricing structure for a proposed oceanfront condominium in Hollywood- a 22-story Apogee Beach on South Surf Road. Buyers are asked to put down 70% of the purchase price before closing.  The unusual pricing structure is to ensure that the project is being sold to end users rather than investors who are looking to flip the property. Buyers at Apogee Beach will be asked to pay at five intervals: 15% upon signing a contract, 15% at groundbreaking, 20% once the top floor of the condo is built and 20% after the building in completed. The last 30% is due at the closing. If this new pricing structure proves to be successful it could become the “wave of the future” for new construction luxury condo sales. However, there are skeptics who doubt the market is there to belly up this type of capitol. Nevertheless, it is certainly a project I will be keeping my eyes on. Check out the link below for the full article: http://articles.sun-sentinel.com/2011-05-20/business/fl-perez-hollywood-20110520_1_trump-hollywood-condo-market-condo-buyers

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